Ms. Bergendahl serves as system vice president and chief marketing and consumer insights officer at Ochsner Health, Louisiana’s largest nonprofit academic health system. There, she leads strategic brand growth, demand generation, digital marketing, corporate sponsorships and voice of customer initiatives. Over her eight years at Ochsner, she has grown the health system’s website to more than 8 million users, expanded social media channels from 6 to more than 50, and more than doubled marketing-driven patient acquisition, with paid search and digital campaign traffic growing nearly 300% and marketing-driven revenue increasing 170% in three years through customer relationship management expansion. Ms. Bergendahl oversaw the refresh and relaunch of the Ochsner parent brand, culminating in the 2022 “Long Live You” campaign, which emphasized community partnerships and brand activations with the New Orleans Saints and Pelicans. She has also led branding and marketing for 21 partnerships over five years and expanded physician marketing through advanced data modeling and Salesforce technology, resulting in 162% growth in patient acquisition leads. For 14 consecutive years, Ochsner has been recognized by U.S. News & World Report as the No. 1 hospital in Louisiana, and Ochsner Children’s has been named the No. 1 hospital for kids in Louisiana for five consecutive years. Prior to Ochsner, Ms. Bergendahl held senior marketing leadership roles at MD Anderson Cancer Center and Texas Children’s Hospital in Houston.
