Mr. Davidson is responsible for leading the marketing and communications team at Children’s. Under his direction, the team leads corporate reputation, marketing/ communications/advertising strategy, campaign materials, digital and web site management, multimedia production, graphic design, internal communications, media relations, social media, community sponsorships and more. He works collaboratively with other leaders to advance the organization’s objectives locally, regionally and nationally. When he joined the system in 2022, the marketing department was newly formed and still growing. He helped to develop a more focused and sophisticated marketing approach, building a strong team. He brought a new way of thinking about outreach programs and new levels of collaboration with colleagues in operations, strategy and physician relations. Performance acceleration in marketing and communications began with development of a marketing assessment tool, to determine strategic clinical services to prioritize strategic marketing resources. This allowed development of detailed marketing and communications plans to drive strategic growth and patient acquisition. He also advocated for adding new technology to the team and expanded the leadership teams’ social media presence and engagement across sites including LinkedIn.
