Mr. Long serves as the foremost marketing, communications and media relations leader at Allina Health, where he drives innovative, people-centered strategies that enhance brand visibility, employee engagement and organizational growth. With more than six years of executive-level healthcare experience, Mr. Long oversees a high-performing team focused on digital marketing, customer relationship management, analytics and storytelling. Under his leadership, Allina Health has launched successful initiatives such as the “Healthy, Set, Go” e-newsletter, which boasts a 47.1% average open rate and led to over 1,200 appointments in 2024 alone. He also championed the health system’s strategic partnership with Minnesota United FC, advancing mental health support for young athletes through the award-winning “Change to Chill” program. Mr. Long’s focuses on values-driven storytelling via platforms like All Together Better magazine and a robust video content strategy that reduces reliance on earned media. His leadership has also cultivated internal culture through initiatives like “All Together Better Month”, fostering team connection across the workforce.
