Mr. Urban serves as the director of innovation and emerging markets at FinThrive, where he drives the company’s growth through strategic collaboration across marketing, product development and sales. His focus on emerging markets includes cultivating new business opportunities and partnerships within life sciences, medical devices and healthcare sectors. Mr. Urban is recognized for his expertise in health promotion, particularly concerning rare diseases and senior populations, and he has made significant contributions to the data humanity lab, which aims to advance health equity through the analysis of social determinants of health data. He has gained visibility in the health tech sector, appearing in interviews with industry leaders and hosting the FinThrive podcast “Healthcare Rethink”, which explores innovative solutions in revenue cycle management.
