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William A. Gress, RN, BSN

Director

Revenue Cycle Operations for Cottage Health

Santa Barbara, CA

Mr. Gress has transformed revenue cycle performance at Cottage Health by aligning clinical, financial and operational strategy through data, innovation and leadership. He redesigned the system’s utilization review program using MCG AI tools, resulting in a 94.4% improvement in Data Center Infrastructure Management compliance and a 59% drop in Code 44 volume. Under his leadership, denial rates decreased from over 22% to as low as 6%, while inpatient revenue grew by 5% due to enhanced charge capture processes. Mr. Gress also implemented technology-driven policies across billing and access teams, driving efficiency and compliance throughout the organization. As a board member for the Southern California Healthcare Financial Management Association chapter and a finalist for multiple national performance awards, his impact reaches beyond system walls. Mr. Gress also leverages clinical roots in ICU nursing.

Becker's Recognition

William A. Gress, RN, BSNhas been named a Becker's honoree on the lists below.

2025 Winner

Executives

Health IT & Revenue Cycle Up-and-Comers

These rising stars are leading the charge at hospitals, health systems and healthcare companies across the nation. They bring a deep understanding of healthcare’s changing landscape and help their organizations adjust accordingly.

CIO & IT Executive

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