Ms. Wilkes serves as the director of marketing at Meditech, overseeing corporate communications, branding, digital marketing, events and market research. She is also the executive sponsor of the company’s generative AI initiatives, ensuring these efforts support effective care delivery. With 18 years of experience in the health IT sector, Ms. Wilkes has become a strong advocate for data analytics and population health management, focusing on educating customers and developing relevant software solutions. As Meditech’s first product manager, she played a crucial role in transitioning the organization to a product-led mindset, creating strategic roadmaps that align customer needs with future market demands. Her extensive knowledge of the company’s portfolio has allowed her to craft a vision for harmonizing software features to enhance user workflows and patient experiences. Throughout her career at the company, she has shaped strategies for analytics, patient engagement, revenue cycle and financial solutions.
