Dr. Weiss is a pioneer in strategy, marketing, branding, crisis management and executive advisory, with extensive consulting and speaking engagements across 49 states and globally. She founded and currently chairs Health Market Leaders, a network for chief marketing and communications officers from leading U.S. health systems, fostering collaboration and best practices. During the Covid-19 pandemic, she launched a biweekly forum for chief marketing officers from 115 health systems, facilitating over 150 meetings, 2,500 best practices and more than 50 CEO keynotes. She also united L.A. health systems to create BetterTogether.Health, a multimedia campaign promoting timely care access. A writer and educator, she has authored books, columns and courses on healthcare marketing and public relations. A Kellogg Foundation fellow and National Security Forum mentor, Dr. Weiss has earned numerous accolades, including the U.S. Air Force & U.S. Space Force “Distinguished Public Service Award”.
