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Greg Madsen

President

Carilion Rockbridge Community Hospital

Lexington, VA

Mr. Madsen serves as president of Carilion Rockbridge Community Hospital, a 25-bed critical access hospital, with regional responsibility for care delivery across several counties. In January 2026, he helped open a new Carilion Children’s pediatric practice in downtown Lexington after identifying a need for more pediatric services in the area. Mr. Madsen also oversaw the hospital’s implementation of Ceribell, a brain monitoring system that detects nonconvulsive seizures and reduces unnecessary transfers. He recruited a new neurologist and general surgeon, with the hospital now hosting 15 rotating surgeons across specialties. Under his leadership, the hospital earned “ENERGY STAR” certification from the U.S. Environmental Protection Agency for the third time. In the last five years, Mr. Madsen has overseen renovations to the hospital’s operating rooms, pharmacy space, labs and staff work areas, along with an expansion that added 13,700 square feet. He serves on the boards of the Alleghany Highlands Economic Development Corporation and the Community Foundation of Rockbridge, and is a past board chair of the Alleghany Highlands Chamber of Commerce and Tourism. Before joining Carilion in 2016, Mr. Madsen was CEO of Spotsylvania Regional Medical Center in Fredericksburg, Va. and Lewis Gale Hospital Alleghany in Low Moor, Va., bringing more than 20 years of healthcare management experience.

Becker's Recognition

Greg Madsenhas been named a Becker's honoree on the lists below.

2024 Winner

Executives

Critical Access Hospital CEOs to Know

The following CEOs of critical access hospitals are lauded for their dedication to innovation, safety and quality. Many of these CEOs have led service line expansions, recruitment efforts, and partnerships with larger hospitals and health systems. These CEOs are devoted to the continuous improvement of their critical access hospitals, knowing just how crucial they are to the communities they serve.

CEORural & Critical Access

2025 Winner

Executives

Critical Access Hospital CEOs to Know

The following CEOs of critical access hospitals are lauded for their dedication to innovation, safety and quality. Many of these CEOs have led service line expansions, recruitment efforts, and partnerships with larger hospitals and health systems. These CEOs are devoted to the continuous improvement of their critical access hospitals, knowing just how crucial they are to the communities they serve.

CEORural & Critical Access

2026 Winner

Executives

240 Community Hospital CEOs to Know

Community hospitals are often the unsung heroes in healthcare, and CEOs are tasked with managing the delivery of coordinated and affordable community care. Beyond just acute care, many community hospital CEOs also ensure that patients can access primary care, rehabilitation, public health services and other resources. Executives are responsible for fostering a positive workforce culture, overseeing strategy, expanding service lines and maintaining financial stability.

CEO

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