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Michael Rulffes

President and COO

Newark–Wayne Community Hospital

Newark, NY

Mr. Rulffes leads hospital operations, strategic growth and workforce culture at Rochester (N.Y.) Regional Health’s Newark-Wayne Community Hospital, working to ensure coordinated, accessible care across the region. Under his leadership, the hospital has maintained key clinical designations, including level 1 perinatal Center, primary stroke center, Nurses Improving Care for Healthsystem Elders “exemplar” status and Baby-Friendly recognition. He has prioritized expanding specialty and outpatient services, strengthening care coordination across inpatient, outpatient, rehabilitation and long-term care settings, and supporting telemedicine and collaborative service line development. Under his leadership, the hospital earned a Baby-Friendly Hospital redesignation in 2025 and “Get With The Guidelines Gold Plus” recognition from the American Heart Association. The hospital has also been named among Newsweek‘s “America’s Greatest Workplaces in Healthcare” and “America’s Greatest Workplace for Culture, Belonging and Community.” Mr. Rulffes also serves as president and COO of Clifton Springs (N.Y.) Hospital & Clinic, another Rochester Regional Health facility. His earlier career included various hospital operations roles, service line development roles, and positions as a quality coordinator and research technologist.

Becker's Recognition

Michael Rulffeshas been named a Becker's honoree on the lists below.

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Executives

240 Community Hospital CEOs to Know

Community hospitals are often the unsung heroes in healthcare, and CEOs are tasked with managing the delivery of coordinated and affordable community care. Beyond just acute care, many community hospital CEOs also ensure that patients can access primary care, rehabilitation, public health services and other resources. Executives are responsible for fostering a positive workforce culture, overseeing strategy, expanding service lines and maintaining financial stability.

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