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Chad Brown

President

Atrium Health Wake Forest Baptist Wilkes Medical Center and Atrium Health Wake Forest Baptist Lexington Medical Center

North Wilkesboro, NC and Lexington, NC

Mr. Brown has served as a rural hospital CEO or president since 2011. Currently, he leads both Wilkes Medical Center and Lexington Medical Center, where he focuses on expanding access to high-quality care in underserved communities. Mr. Brown has championed programs including a rural obstetrics program, behavioral health peer support specialists, virtual health, specialty consults, new cancer services and clinical trials, all of which are delivered closer to home for rural patients. He has also built robust workforce development pipelines through partnerships with local community colleges, offering career-pathway programs, clinical rotations, and preceptorships designed to keep local residents trained and employed in their own communities. Under his leadership, Wilkes Medical Center earned the Leapfrog “Top Rural Hospital” designation, and multiple facilities achieved EPA “Energy Star” certification, placing them in the top 25% of buildings nationwide. Prior to joining Atrium Health Wake Forest Baptist, Mr. Brown served as CEO of Duke LifePoint—Person Memorial Hospital in Roxboro, N.C. He holds board appointments with the North Carolina Healthcare Foundation, the Wilkes and Lexington chambers of commerce and the Davie Community Foundation.

Becker's Recognition

Chad Brownhas been named a Becker's honoree on the lists below.

2026 Winner

Executives

240 Community Hospital CEOs to Know

Community hospitals are often the unsung heroes in healthcare, and CEOs are tasked with managing the delivery of coordinated and affordable community care. Beyond just acute care, many community hospital CEOs also ensure that patients can access primary care, rehabilitation, public health services and other resources. Executives are responsible for fostering a positive workforce culture, overseeing strategy, expanding service lines and maintaining financial stability.

CEO

2026 Winner

Executives

146 Rural Hospital and Health System Presidents and CEOs to Know

Rural hospitals allow patients from remote areas to receive care without traveling long distances or sacrificing quality. The CEOs leading these necessary institutions take on a variety of responsibilities to ensure rural communities have access to top-tier healthcare.

CEORural & Critical Access

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