Ms. Landis leads digital engagement strategy, operational structure and technology for Hackensack Meridian Health, New Jersey’s largest integrated health network. She is a longtime executive in digital engagement, having begun her career in the field more than 25 years ago. Her team is responsible for creating a digital experience for consumers and patients, including the acquisition of patients through customer relationship management software, targeted digital marketing and search engine marketing, the activation of patients through websites, mobile applications, the patient portal and online appointment scheduling, patient access to care through an omni-channel patient access center, and the continued adoption of care through the use of virtual care. Since joining Hackensack Meridian Health in 2019, she has built a team of technologists, researchers, digital marketers, usability experts and engagement leaders. In 2025, the multi-channel Patient Access Center handled more than 3 million patient inquiries through phone, text, email and generative AI voice agents. There was a 52% increase of online appointment scheduling and more than $1 billion in appointment revenue was attributed to digital marketing channels. Prior to joining the system, she led digital efforts at Charlotte, N.C.-based Atrium Health and the Detroit-based Henry Ford Health System.
