Mr. Simpkins is responsible for providing strategic leadership and direction for brand management, marketing, strategic communications, public relations and community affairs for the nine hospitals and 557 care sites across the Finger Lakes region and North Country in Upstate New York and ACM Global Laboratories. Since joining the health system in 2022, Mr. Simpkins led the consolidation of the marketing and communications team across the enterprise, implemented customer relationship management-driven strategies and campaigns that resulted in double-digit growth in new patient acquisition, and recently initiated an enterprisewide brand revitalization. As the senior vice president for community affairs, he has led the formation of an integrated strategy and team to leverage new and existing public-private partnerships to focus on addressing social determinants of health and to foster meaningful improvements in community health and well-being. Mr. Simpkins previously held executive positions at Baltimore-based Johns Hopkins Medicine and American Cancer Society.
