Ms. Tyra is a key architect for the overall growth of Children’s Health. She oversees all capital projects for the system, including future growth, developing and growing the system’s comprehensive network of specialty, urgent, primary and virtual care options and programs to promote and improve those services. She leads more than 330 team members and is responsible for a $3 billion portfolio including planning, design and construction projects; marketing and communications; physician outreach; reputation management; strategic planning for the maternal child program;and business insights. She also serves as co-chair of the Joint Pediatric Enterprise management board between Children’s and UT Southwestern Medical Center. In the role, leadership is central to the two organizations’ plans for working together now and in the future, including the joint investment and development of a new facility. Ms. Tyra’s recent accomplishments include developing the first joint pediatric enterprise strategic plan, continuing expansion efforts for increased access to care closer to home, enhancing the patient-family experience, expanding access to pediatric behavioral health services and building an inpatient unit for children and adolescents at the state psychiatric hospital.
Back to list

Becker's Recognition
Lindsey Tyrahas been named a Becker's honoree on the lists below.
2023 Winner

Executives
65 Health System Chief Strategy Officers to Know
Becker’s is thrilled to honor 60 hospital and health system chief marketing officers in 2023.
These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.
