The CDC listed use of insect repellent as one of its mosquito bite-prevention methods in response to the growing Zika virus outbreak. New research from analytics company 1010data suggests Americans are taking the recommendation to heart.
The study revealed:
- Total dollar sales of insect repellent online between February and April were up 323 percent from the same three months in 2015.
- The 323 percent increase is equivalent to a total sales increase of more than $4.5 million year-over-year.
- As a point of comparison, all online consumer product sales only grew 44 percent during the same time frame.
- The average selling price for mosquito repellent has increased 23 percent since last year, from $10.28 to $12.66.
1010data is expected to release a full report on mosquito repellent sales trends in early June.
To learn more about which bug repellents work best against the mosquito that carries Zika, click here.
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Infographic: Where in the US have Zika cases been reported? [May 20 update]