Hair, makeup and birthing services now available at hospitals

The new key to patient satisfaction in the maternity and birthing unit could be hiding at the local salon. According to a recent article in The New York Times, a new trend of new mothers booking hairstylists and makeup artists after labor is starting to take hold.

While it is not yet a major trend, The New York Times reported one service that offers hair and makeup services on-the-go, called, has seen a 200 percent increase in hospital-based bookings in the last three months, with about five stylists per week tending the tresses of new mothers. Another app-based beauty service called Glamsquad said such services have increased 30 percent in the last six months.

Services run anywhere from $50 to $700, according to the report, and are generally low-key. One stylist told The New York Times he uses dry shampoo or a little spritzed-on water to do a make-shift blowout in the hospital room.

"I think someone realized, 'Why should I not look good for that great picture that I'm going to show everybody, the first picture of my child?'" Joel Warren, an owner of the Warren-Tricomi salons, told The New York Times.


More articles on quality:

HPV vaccinations rates still lag among adolescents: 3 CDC report findings
How toxigenic C. diff colonization impacts risk of subsequent CDI
NICUs are admitting more normal birth weight and term babies: Is it a patient safety issue?

Copyright © 2024 Becker's Healthcare. All Rights Reserved. Privacy Policy. Cookie Policy. Linking and Reprinting Policy.


Featured Whitepapers

Featured Webinars