AHRQ Initiative Aims to Foster Better Communication Between Clinicians and Patients

The Agency for Healthcare Research and Quality, in partnership with the Ad Council, has launched an initiative to encourage clinicians and patients to engage in effective two-way communication to ensure safer care and better health outcomes, according to an AHRQ release.

This new initiative builds on previous public education campaigns AHRQ has conducted under contract with the Ad Council around the theme "Questions are the Answer." This phase of the initiative features new public service ads directed at clinicians with the message that a simple question can reveal as much important information as a medical test. Research shows that better communication correlates with higher rates of patient compliance with treatment plans.


The new ads for clinicians will run in donated space this fall in a variety of print and online medical and allied health journals, including the New England Journal of Medicine and the Journal of the American Medical Association.

AHRQ's website also features sources to help patients be prepared before, during and after their medical appointments.

Related Articles on Health Literacy:

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Joint Commission Proposes New Accreditation Requirements to Improve Communication

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