Tune into this episode to learn how rural health systems and practices can improve patient engagement without burdening staff. JJ Lane, an Associate Director of Strategic Marketing at Phreesia, discusses how rural healthcare organizations are connecting with their patients to improve care—even while they’re faced with unprecedented staffing challenges. This episode is sponsored by Phreesia
Summary
Rural Health Systems Can Improve Patient Engagement without Burdening Staff
Introduction
Healthcare organizations in rural areas are facing unprecedented staffing challenges that make it difficult to provide quality care to their patients. In this episode sponsored by Phreesia, JJ Lane, the Associate Director of Strategic Marketing at Phreesia, shares insights on how rural health systems and practices can improve patient engagement without burdening staff.
The Challenges Facing Rural Healthcare
During the interview, JJ Lane discussed some of the main challenges faced by rural healthcare organizations, including staffing shortages, workflow challenges, patient loyalty, and tighter connectivity with patients. These challenges make it difficult for rural health practices to provide quality care to their patients.
Improving Patient Engagement in Rural Health
One way rural healthcare organizations can improve patient engagement is by reaching out to patients where they feel comfortable. By identifying health disparities and social determinants of health through clinical screening, healthcare organizations can better inform patient outreach. Automated appointment reminders are also a key tool in preventing no-shows and cancellations.
Investing in Technology
Jt Wayne from Pria discussed the importance of investing in technology that helps streamline non-clinical tasks such as scheduling and registration, as well as technologies that help reduce no-shows and late cancellations. It's important to note that rural patients may have less reliable wireless and internet coverage, but they still use the internet regularly in their day-to-day lives.
By utilizing these strategies and investing in technology, rural healthcare organizations can provide quality care to their patients without placing additional burdens on their staff.
Note: This is an AI generated transcript, not edited by a staff writer and is solely intended for educational purposes. If you have any questions/concerns, reach out to podcasts@beckershealthcare.com
This episode aired on 09/13/2022 and can be listened here.
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