To offset ‘period poverty,’ CVS to reduce store-brand menstrual product prices by 25%

Starting Oct. 13, CVS Health will mark down prices on its brand of tampons, menstrual pads, liners and cups by 25 percent, the retail pharmacy said on a livestreamed Facebook Live panel. 

Advertisement

In early October, CVS began paying the sales tax on menstrual products — sometimes referred to as the “tampon tax” — in 12 states: Arkansas, Georgia, Hawaii, Louisiana, Missouri, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin and West Virginia. Other states don’t allow companies to pay customers’ taxes, according to its website. 

The price markdowns aim to combat the “pink tax” — a term coined to describe higher prices for products geared toward women compared to the same “male” item, such as shaving cream or razors. 

“We’re committed to price equity on men and women’s products,” CVS’ website says. “After all, a woman’s razor… is just a razor.”

CVS lined up announcing the initiatives to combat “period poverty” and the “tampon taxes” on Oct. 11, the International Day of the Girl.

Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit

Advertisement

Next Up in Pharmacy

Advertisement

Comments are closed.