The first feature, the Amazon Prime prescription savings benefit, allows Prime members to search for their medications and compare costs at Amazon Pharmacy and more than 60,000 other retail pharmacies.
Amazon cited a national survey that found that only 11 percent of customers shopped online for better prices when faced with higher than anticipated costs for prescriptions.
Amazon Pharmacy said its Prime prescription savings benefit offers up to 80 percent discounts on generic drugs and 40 percent off brand-name drugs when paying without insurance.
The second new feature allows Amazon Pharmacy customers to check their insurance co-pay before ordering their medication. Customers can enter their insurance and prescriber information and then request an expected copay price from the medication information page.
Read Amazon Pharmacy’s full blog post here.
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