5 ways CVS personalized their pharmacy services

Woonsocket, R.I.-based CVS Health outlined five strategies the company deployed in its retail pharmacy services for a consumer-driven approach to healthcare, according to DrugStoreNews.

"The traditional model for patient care initiatives was one-size-fits-all," said CVS/pharmacy President Helena Foulkes. "However, we realize that to help people on their path to better health, the better approach is targeted patient care services that are oriented around the patient."

CVS Health pursued retail pharmacy growth through five key innovations below:

1. Personalized patient outreach. CVS uses technology for more patient-specific, targeted outreach to drive business and take care of patients.

2. A medsync service. CVS Health's medsync program ScriptSync collates a patient's medicine regimen into one pick-up day, realizing greater supply chain efficiencies and patient satisfaction.

3. Specialty pharmacy platform. CVS uses an integrated business platform to capture and maintain patient loyalty through product offerings and clinical advice. CVS patient satisfaction ranks around 93 percent with prescription adherence up more than 11 percent.

4. Strategic partnerships with providers. CVS Health engaged in strategic initiatives to support health plans in member acquisition and patient outreach.

5. Digital integration of the pharmacy experience. Digital patients fill 2.4 times more prescriptions than non-digital patients, according to DrugStoreNews. Engaging patients through digital services and platforms is crucial to CVS's overall pharmacy offering.

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