For the report, titled the “2017 Patient Access Journey Report,” Kyruus tapped Wakefield Research to survey 1,000 patients, all of whom reported searching for a healthcare provider during the last two years. The respondents provided insight into how they searched for and selected providers.
Millennials were the most trusting of online reviews compared to older generations, with 28 percent reporting that they trust them completely. By contrast, 7 percent of baby boomers said they completely trust online reviews.
Here’s how patients responded when asked to what extent they trust online reviews of providers that were written by other patients.
1. Trust completely: 16 percent
2. Trust very much: 27 percent
3. Trust somewhat: 49 percent
4. Distrust somewhat: 7 percent
5. Distrust very much: 1 percent
6. Distrust completely: 1 percent
To access the Kyruus report, click here.
More articles on patient engagement:
Study: Primary care appointments last 5 minutes or less in half the world
10 resources patients want to see on hospital websites
Advocate Health Care to team up with pharmaceutical companies in patient-provider tech study
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.