Hospitals are glamorizing the mammogram

Hospitals are stepping up the game at their imaging centers to woo women to undergo mammogram screening regularly, The New York Times reports.

NewYork-Presbyterian/Weill Cornell Medical Center in New York City is putting special care into making its new imaging locations "bright and lively," with trendy wallpaper and furniture, snacks and goody bags. A Fairview Health Services clinic in Eagan, Minn., offers patients a "VIP night," which involves chair massages, beverages, warm robes, freebies like pedicure accessories, and of course, a mammogram.

The hope is that a less intimidating environment will encourage more women to get screened. From a financial perspective, hospitals say many women are the healthcare decision-makers in their families, so ensuring they have a good mammogram experience means they may make more appointments with that system down the line. It has also helped some hospitals negotiate better rates with payers.

Read more here.

More articles on patient engagement:

Hackensack Meridian Health to host 1st patient experience summit
Viewpoint: Patients’ lies to providers must be addressed
VA hospitals use storytelling to strengthen patient-provider relationships

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