How Brand Loyal Are Orthopedic Surgeons?

An infographic from Objective Health, a McKinsey Solution, shows that 60 percent of orthopedic surgeons are loyal to one brand of knee implant.

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Of the 60 percent of surgeons who are brand loyal to one knee implant, they are loyal over an extended period of time. In one year, only 1 percent of them switched brands, according to the infographic.

To view the complete infographic, click here.

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