White House rolls out 2nd opioid ad as part of public awareness campaign

The Office of National Drug Control Policy, Ad Council and Truth Initiative created a new drug prevention ad as part of the White House's "The Truth About Opioids" public awareness campaign, which targets young adults between ages 18 to 24.

The ad, titled "Treatment Box," highlights the real life experience of a 26-year-old woman named Rebekkah  who is undergoing evidence-based treatment for opioid use disorder.

"We are all indebted to Rebekkah for her bravery in sharing her experience with the goal of helping other people," James Carroll, ONDCP deputy director, said in a press release. "We're releasing this second campaign during [National Substance Abuse] Prevention Month to continue our focus on addressing the knowledge gap on opioid use so we can turn the tide on this crisis and save lives."

President Donald Trump's administration launched the public awareness campaign June 8 to help reduce opioid addiction among young people.

To view the ad, click here

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