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11 hospital rebrands | SSM chief talks Optum innovation deal | Johns Hopkins, Stanford, 31 others tackle vaccine confidence online | 7 big ideas in healthcare marketing | Anxiety, depression: States ranked

October 14, 2021 BHR Newsletter Virtual Events • Webinars • Whitepapers • OnDemand Learning • Podcasts 1. Hospital rebrands: 11 recent name changes Full…

10 systems with most improved brands | 1 in 3 millennials don't trust their providers | The mottos behind the marketing of 9 systems | Colo. hospital advertises job openings to replace unvaccinated | 8 health innovators changing the world: Fortune

10 most trusted health system brands | 'Get back to your doctor,' Los Angeles hospitals urge in new campaign | UVA Health renames 3 hospitals | Patient discrimination in Joint Commission's crosshairs

UAB medical school renamed after $95M gift | Patients want their oncologist back, use billboards to show it | 7 big ideas in health innovation | 12 marketing execs on their favorite campaigns | Tenet CEO called to show up, end nurses strike

Ill. system to undergo $4M rebrand | Digital front door: What the buzzword means to 25+ providers | 5 things to know about #TheREALNursingShortage campaign | Intermountain moves into flat-priced imaging | 9 hospital execs' innovation mottos

Adventist names CXO | Ad agency creates fake funeral home, directs people to vaccines | 5 hospital rebrands | Children's National innovation hub to add 1K jobs | Pfizer boosters for healthcare workers: 5 notes | World's top 5 hospitals in 10 specialties

Providence launches 'future of health' foundation | Investment red flags 9 innovation execs look out for | Hospitals to lose $54B this year | Walmart, Doctor on Demand tackle health disparities: 6 notes | 20 most socially responsible hospitals

Henry Ford, Mich. State unveil new brand | UC San Diego names joint CMO, digital chief | How a negotiation expert would reach the willfully unvaccinated | 6 hospitals that renamed facilities after donations | 4 most competitive states for physicians

Most physicians linked to vaccine misinformation still have licenses | Methodist Le Bonheur names digital chief | Ill. system rebrands | Boosters not widely needed: FDA, WHO | 10 'most innovative' universities for healthcare: US News

Physicians who post misinformation should lose license, 3 boards say | Is Big Tech bailing on healthcare? Providence innovation chief weighs in | Ill. systems to merge | How emojis help patient-physician discourse | 3 big vaccine misinformation campaigns

The 4 questions pharmacy leaders should be asking about AI — before build or buy