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UPMC taps AI to curb disease outbreaks | Will definition of 'fully vaccinated' change? | 5 healthcare marketing campaigns | CVS to close 900 stores amid digital consumer push | Viewpoint: What the AMA's health equity language guide got wrong

November 18, 2021 BHR Newsletter Virtual Events • Webinars • Whitepapers • OnDemand Learning • Podcasts 1. UPMC using AI to decrease hospital disease…

HCA rebrands 5 Fla. hospitals | 5 features of innovative health orgs | JPMorgan's health venture building out leadership team | The metrics healthcare marketers must track | 10 innovation execs on their evolving role

6 hospital rebrands | IU Health sues clinic over its name | Amazon seeks brand strategy head for pharmacy growth | 100 of the largest hospitals, health systems | 4 hospital, payer execs joining digital health orgs

CHOP names new hospital after donor | NewYork-Presbyterian campaign urges patients to 'stay amazing' | Medical group cuts ties with Aaron Rodgers | 7 health IT, innovation collabs | Avoid these 7 phrases to sound more confident

Providence names leader for tech incubation push | CVS wants in on primary care | Marketers shouldn't bet on attention data: 5 notes | What fuels career hot streaks? | 8 systems that got $240M+ donations in '20

Northwell to rename campus after record-breaking gift | AMA susses out problematic, divisive words in healthcare | UC Davis Health inks museum deal to spotlight innovation | 8 Big Tech partnerships in healthcare | Biden's vaccination mandates move forward

6 hospitals with new names | As the pandemic wanes, how do we talk about it? | 5 big ideas in health innovation | Former Novant marketing SVP wins $10M in discrimination case | Rebranding amid pandemic: How 2 systems prioritized, budgeted efforts

Providence pavilion renamed after $100M gift | How the CIO, marketing chief relationship drives innovation | CVS spotlights health push in $25M campaign | Va. system centers new brand on innovation | Healthgrades recognizes 150 hospitals for surgical care

US News revamps survey for best hospitals rankings | Mo. hospital's new name sparks backlash | CMS Innovation Center's 5 transformation goals | How Providence, AdventHealth + 6 systems track brand perception | The region still struggling with COVID cases

Scammers spoof Henry Ford's name | Why praising competitors can boost brand trustworthiness | 10 execs on their systems' best innovation projects | Ex-Wis. system marketing VP pleads guilty to wire fraud, tax evasion | CDC updates holiday guidance

CEOs size up site-neutral pay amid tightening financial picture