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The Latest

In this episode, Seth Turnoff, Co-Founder and Managing Partner at Custom Medical Marketing, shares the trends he is watching in healthcare marketing, what strategies are driving real patient growth, and where practices often get it wrong. He discusses compliant, data-driven…

As executive vice president and chief medical officer of Adventist HealthCare, Patsy McNeil, MD, delivers an unconventional message to new physicians: the importance of knowing when to say no when asked to take on responsibilities beyond their primary role. She…

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