In a Forbes op-ed, Ms. Deshpande outlined 10 areas in which consumer preferences are evolving, and which are therefore rife with opportunities for innovation:
1. Family and home productivity
2. Next generation meat for meat-eaters
3. Personalized healthcare
4. Autonomous vehicles
5. Mindfulness culture
6. Changes in higher education and employment
7. Consumer privacy
8. Sharing digital experiences live
9. Cross-generation techies
10. Improving financial literacy and shifting financial habits
More articles on innovation:
Allegheny Health Network, Johns Hopkins expand research collaboration
How 7 hospitals are spending innovation investment dollars: UPMC, Providence & more
UPMC innovation arm allots $1B for life sciences drugs, devices
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