Highmark Sues UPMC for Alleged Misinformation Campaign

Highmark has filed a breach of contract and a false and deceptive advertising lawsuit against the University of Pittsburgh Medical Center and its affiliated hospitals, according to a Highmark news release.

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Highmark claims UPMC has used an aggressive misinformation campaign to scare Highmark members into thinking that their current relationships with UPMC physicians are in jeopardy and therefore must switch plans, which Highmark contends is not true.

Highmark is seeking an injunction to stop UPMC from continuing its alleged false advertising about Highmark.

Read the Highmark release on its lawsuit against UPMC.

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