CVS, family physicians kick off care coordination campaign

The "Health is Primary" campaign is partnering with CVS Health to improve care coordination between primary care physicians and retail clinics.

Health is Primary is a national, three-year campaign led by Family Medicine for America's Health to increase awareness of the role of primary care. The campaign is teaming up with CVS Health to educate consumers about the resources available in the "medical neighborhood," or the various medical and social resources that support health.

"Patients should expect both convenient access as well as high-quality healthcare," Andrew Sussman, MD, executive vice president and associate CMO of CVS Health and President, CVS Minute Clinic, said in a statement. "We know that patient health and outcomes improve when patients utilize the resources available to them throughout the medical neighborhood and when providers across the healthcare system are working together. By partnering with primary care and family medicine, we will continue to improve provider collaboration and help ensure all patients have access to primary care within a coordinated medical neighborhood."

The campaign and CVS Health will distribute materials for patients to better understand the resources available to them and highlight the models of collaboration in a primary care-based healthcare system.


More articles on integration and physician issues:

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