The system’s board of trustees approved the name change after recognizing the need for a more consumer-friendly name and one that didn’t confine the system geographically. The name change reflects the system’s emergence “as a regional healthcare provider with a coverage area that extends beyond Long Island,” said Mark L. Claster, the system’s board chair.
The name change will be the centerpiece of a rebranding and marketing campaign that will launch next year.
“Being highly visible and clearly understood within and beyond the New York metropolitan area requires strong brand recognition,” said Michael J. Dowling, president and CEO of the system. “The Northwell Health name is a reflection of our past and beacon of our future. It’s unique, simple and approachable, and better defines who we are and where we are going.”
Although the system’s name is changing, the names of all of its hospitals will remain intact.
