Creating successful marketing campaigns in an era of value-based medicine will require healthcare organizations to develop a new set of capabilities.
Leadership & Management
The Robert F. Kennedy Children's Action Corps awarded Donato Tramuto the Embracing the Legacy Award, which recognizes leaders for their commitment to helping social change, Nashville Business Journal reports.
The emphasis on value, data and personalized medicine is changing how healthcare organizations think about marketing and communication.
Americans overall view the ACA more positively than the American Health Care Act, which passed the House May 4, according to the latest Kaiser Health Tracking Poll.
The following healthcare layoffs were reported by Becker's Hospital Review in May. They are listed below, beginning with the most recent.
Advertisement
2017 has not been like any other year for hospital and health system executives. Leaders are already tasked with defining clear priorities for their organizations and teams, and now they must do so amid major uncertainty and potential regulatory change.
Dallas-based Baylor Scott and White Health on Friday confirmed it cut 100 positions, or less than .5 percent of the system's total workforce, reports The Dallas Morning News.
Healthcare advertising serves a variety of purposes, from soliciting donations to raising community awareness. Knowing where and how to spend marketing dollars is important for getting your message across to patients.
Stephen Lawler, senior vice president of the regional group for Charlotte, N.C.-based Carolinas HealthCare System, was named president of the North Carolina Hospital Association, effective July 1.
Last week, readers gravitated toward articles on Bill Gates' summer reading list, how to create a culture of innovation and retiring Dartmouth-Hitchcock CEO Dr. James Weinstein's ideas for rebuilding the U.S. healthcare system.