Last week, readers gravitated toward articles on healthcare consumerism, leadership lessons from outgoing GE CEO Jeff Immelt and hospital marketing.
Leadership & Management
Former Arkansas Gov. Mike Huckabee appeared on “Fox and Friends” Monday to advocate for President Donald Trump, saying he was “kind of like a doctor with gruff bedside manner,” according to The Hill.
The FDA announced Friday that they have been working on a digital health initiative that will promote the creation of new healthcare technologies and reduce development costs for entrepreneurs.
In the first meeting of President Donald Trump’s Commission on Combating Drug Addiction and the Opioid Crisis, many members of the panel used the platform to inform Mr. Trump how the AHCA’s cuts to Medicaid would harm their cause, according…
In an effort to slow the passage of the GOP's healthcare bill, Senate democrats will take the floor in protest Monday until at least midnight, according to Politico.
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The Community Catalyst Action Fund, a nonprofit organization based in Boston, plans to launch a $1.5 million TV and radio advertising campaign Monday, calling on five GOP senators to vote against the emerging ACA repeal and replace healthcare bill, reports…
Increasingly, healthcare consumers are going online to find health-related information. Marketers trying to capitalize on this trend with digital-heavy campaigns need to make sure their marketing methods are in compliance with HIPAA.
McCann Health, a global healthcare marketing network, won one of the most prestigious awards at this year's Cannes Lions Health conference — Network of the Year.
Lions Health, an international healthcare advertising and marketing conference in Cannes, France, awarded Clemenger BBDO Melbourne the top prize for "Meet Graham," a road safety ad campaign that imagines what humans would look like if their bodies were designed to…
2017 has not been like any other year for hospital and health system executives. Leaders are already tasked with defining clear priorities for their organizations and teams, and now they must do so amid major uncertainty and potential regulatory change.