Hospital groups launch $1M ad campaign against BCRA

Major healthcare associations and hospitals — including the American Hospital Association, Federation of American Hospitals and the Catholic Health Association — are funding a television ad campaign worth at least $1 million against the Senate healthcare bill, according to a report from Bloomberg Politics.

"Congress is debating plans that could dramatically reduce health coverage for millions of Americans," the ad tells viewers. "Who are they? Our families, friends, neighbors, hard working Americans, plus some of our most vulnerable — children, the disabled, people with chronic conditions and millions of Americans who suffer from opioid addiction. They could lose the lifeline that could save their lives."  

The participating healthcare groups helped fund the Coalition to Protect America's Health Care, which pays for the ad. This is the second ad of its kind — the first launched in early June against the House's American Health Care Act. Both ads call for constituents to contact their senators and ask them to vote no.

The coalition's fundraising honor roll includes more than 50 hospitals and health systems, eight national health associations, 27 state hospital associations, eight metropolitan and regional hospital associations and a handful of healthcare businesses.

The advertisements are already running and will continue indefinitely, an AHA spokesperson told Bloomberg.

Read the full story here.


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