Detroit Hospital Chiefs Join Ad Campaign to Combat Bankruptcy Punch Lines

Tired with punch lines about their city, CEOs from several major businesses in Detroit — including Henry Ford Health System and Detroit Medical Center — joined in an ad campaign to tout the city's positive features, according to a Crain's Detroit Business report.

The $600,000 ad campaign features a full-page ad that will run in the Detroit Free Press, Detroit News, Crain's Detroit Business, Washington Post, New York Times and Wall Street Journal, to name a few publications. In all, executives from 28 companies are participating in the campaign, including Henry Ford's Nancy Schlichting and DMC's
Joseph Mullany.

Gerry Anderson, CEO of DTE Energy, and Dan Loepp, president and CEO of Blue Cross Blue Shield of Michigan, hatched the plan for the ads, according to the report. Mr. Anderson said news coverage of Detroit has been "typically confused, negative, misleading [and] unbalanced," and there is "a lot of positive" occurring beyond the municipal bankruptcy.

More Articles on Detroit Hospitals:

Former DMC CEO Mike Duggan Appears to Lead Detroit's Mayoral Race
300 Layoffs Hit Detroit Medical Center
Detroit-Area Hospitals Don't Expect Major Snags From City's Bankruptcy

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