Amazon is pumping out CEOs — A look at the 'business gospel of Jeff Bezos'

Amazon has unseated General Electric as the unofficial feeder program for America's top corporate leaders, The Wall Street Journal's Dana Mattioli declared in a Nov. 20 column.

There is a "diaspora of Amazon alumni spreading the business gospel of Jeff Bezos," Ms. Mattioli wrote. 

Among others, the CEOs of Groupon, Tableau, Delta Dental and Vimeo, and the co-founder of Hulu all got their start at Amazon, according to the report. Many of these leaders model their leadership philosophy off Amazon's, like executives who grew up at GE did in years past.

In 2002, Amazon formally created 14 leadership principles to hire, review employees and make business decisions. Former employees say these principles are repeated ad nauseam at Amazon, according to the report.

Here are the 14 leadership principles of Amazon:

1. Customer obsession over competitor obsession.

2. Ownership, as in own your work and the results.

3. Invent and simplify and encourage this ethos in your teams.

4. Leaders are right, a lot — but they seek to disconfirm their instincts.

5. Learn and be curious always.

6. Hire and develop the best, continually raising the bar.

7. Insist on the highest standards; don't do patch fixes.

8. Think big and "communicate a bold direction."

9. Bias for action; many mistakes are reversible.

10. Frugality fosters innovation.

11. Earn trust though self-awareness and respect of others.

12. Dive deep and stay connected to the front line and simplest tasks.

13. Have backbone; disagree and commit even when it's uncomfortable, but when a decision is made, dedicate yourself to it.

14. Deliver results and don't settle.

Read the full column on how leaders are using these principles at their businesses in The Wall Street Journal here.


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