The name change is expected to help the health system compete with rivals in the area, such as Oakland, Calif.-based Kaiser Permanente and Sacramento, Calif.-based Sutter Health, for new patients who will soon be able to afford Medi-Cal and private insurance due to the Patient Protection and Affordable Care Act, according to the report.
The name was an impediment to attracting people who had a choice, Wright Lassiter III, CEO of the health system, told The Oakland Tribune.
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