The name change is expected to help the health system compete with rivals in the area, such as Oakland, Calif.-based Kaiser Permanente and Sacramento, Calif.-based Sutter Health, for new patients who will soon be able to afford Medi-Cal and private insurance due to the Patient Protection and Affordable Care Act, according to the report.
The name was an impediment to attracting people who had a choice, Wright Lassiter III, CEO of the health system, told The Oakland Tribune.
More Articles on Health System Name Changes:
Baptist Healthcare System in Kentucky Changes Name, Logo
7 Recent Hospital, Health System Name Changes
Collier Health Services Changes Name to Healthcare Network of Southwest Florida
At Becker's 4th Annual CEO + CFO Roundtable, taking place November 2–5 in Chicago, more than 1,500 hospital and health system executives tackle decisions that determine whether organizations thrive or merely survive: protecting margins under cost pressure, choosing where to grow, renegotiating payer relationships, stabilizing the workforce and proving real ROI on technology. This is where leaders work through them together, face-to-face. Apply for complimentary registration now.
