UnitedHealthcare invests millions to boost mHealth app use

Health payer UnitedHealthcare is ramping up efforts to promote consumer use of its mobile app.

Craig Hankins, vice president of digital products for UnitedHealthcare, told Albuquerque Business First the payer's goal is to reach 2 million downloads of its Health4Me app by the end of the year. Currently, the app has been downloaded 1.4 million times.

Minneapolis-based UnitedHealthcare has invested "millions" in its apps, according to the report. The payer's family of apps includes Health4Me, which allows members to search for healthcare providers and facilities and see market average prices for medical services, Baby Blocks, which provides pre- and post-natal care for women in New Mexico, and ScriptHub, which tracks prescriptions.

"There's a lot more opportunity for people to get engaged with their healthcare through their smartphones," Mr. Hankins told Albuquerque Business First. "We're just at the cusp of mobile apps and healthcare. There's still so much more."

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