UC Berkeley to collaborate with Bitmark on blockchain

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Bitmark — a software company focused on digital property — will fund a UC Berkeley School of Public Health study using user-donated data held on the company's blockchain technology.

Bitmark structures and converts an individuals' personal data into digital property, called "bitmarks.". Each bitmark serves as an ownership record, which is transferred to an open-source Bitmark blockchain. Here, researchers are able to publicly link their own identity to individuals' personal data to foster trust between researchers and donors.

"Our phones and Fitbits track our steps, calories, sleep cycles and more. This data is empowering and helps improve our wellbeing," said Bitmark CEO Sean Moss-Pultz. "Through our partnership with UC Berkeley, we all can become data philanthropists and help advance public health."

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