This initiative marks the first time digital technology will be utilized for patient recruitment in the consultation room. The patient recruitment solution will be demonstrated at the SCOPE (Summit for Clinical Ops Executives) Summit in Miami, FL on Jan 24-26 at Booth #213.
Outcome Health’s platform brings promise to one of the most persistent bottlenecks in drug development. For decades, insufficient patient recruitment has delayed and set back drug development research efforts, resulting in denying patients access to life-saving therapies while costing pharmaceutical companies billions of dollars. Despite an estimated $19 billion spent annually on patient recruitment representing the largest component of clinical trial costs,1,2 almost half of all activated trial sites fail to meet enrollment goals.3
“Patient recruitment for clinical trials has proven to be a vexing and costly challenge for the development of new drugs,” explains Don Butler, Outcome Health’s senior vice president, R&D Life Sciences Solutions. “Because Outcome Health’s technology platform is well-established in thousands of specialty practices where many potential volunteers are treated, we are uniquely positioned to provide a highly targeted clinical trial recruiting solution.”
Butler continued, “For the first time, life sciences companies will be able to use a patient-centric, technology-at-scale platform to deliver the right content to the right place throughout the patient’s clinical journey, from trial awareness through enrollment and beyond. We are confident our technology will prove to be an important contributor to the efficiency and positive outcomes of clinical trials.”
The Outcome Health technology platform includes a suite of waiting room and exam room digital tablets, wallboards, and monitors for use at both principal investigator and specialty physician sites. Digital content about the trial is used to raise awareness and informs and engages potential trial participants before, during and after the consultation with the physician.
Outcome Health and The Center for Information and Study on Clinical Research Participation (CISCRP) to Collaborate on Content Production
To further improve the clinical trial patient recruitment process, Outcome Health is partnering with The Center for Information and Study on Clinical Research Participation (CISCRP), a nonprofit dedicated to informing the public, patients, medical/research communities, and policy makers about clinical research, to produce educational content for use at clinical trial point-of-care campaigns.
“Our collaboration with Outcome Health stems from our shared commitment to engage patients as partners in the clinical research process,” said Ken Getz, Founder of CISCRP. “We strongly support the model ‘education before participation.’ Outcome Health’s digital platform is an exciting way to apply this model directly to potential study volunteers at the point of care.”
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