The Seattle-based coffee giant announced its “bean to cup” initiative in 2018, which aims to allow consumers to track coffee from farm to mug using blockchain technology. Customers will also be able to trace their coffee’s journey through the Starbucks mobile app.
By using the decentralized ledger, Starbucks hopes to create new financial opportunities for coffee farmers. Starbucks plans to make the data of its blockchain pilot program available to other companies.
Starbucks worked with more than 380,000 coffee bean farms in 2018, GeekWire reports.
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