Not all letters written to Apple CEO Tim Cook receive a response, but some do go a long way within the company, CNBC reports.
Apple has a specific employee who is tasked with forwarding letters addressed to CEO Tim Cook to the company's best-fitting teams for inspiration. Among the departments that find the letters and suggestions especially helpful is Apple's health team.
After Apple launched its smartwatch in 2015, the tech giant began to receive letters from users detailing how the device alerted them to medical conditions. These stories motivated Apple to place greater emphasis on the smartwatch's health features.
At an Apple health event at the company's San Francisco store earlier this month, Julz Arny, who works on fitness and special projects at the company, spoke about surprise employees felt when the letters first began.
"It was a new day for Apple when the letters started coming in. People weren't writing love letters (in the same way) about Calendar." Ms. Arny said, CNBC reports. "Everyone internally finds that to be so exciting."