As organizations continue to amass large quantities of data, many are still figuring out what exactly to do with it.
To help handle the growth of big data, IBM and the University of Pennsylvania Wharton School in Philadelphia are launching an executive education program on big data and analytics, according to a Wall Street Journal report.
The two-week program is geared toward chief marketing officers and will cover the impact of big data, analytics and new technologies for customer engagement, according to the report.
"What information technology and the ubiquitous nature of it has allowed us to do is actually get very deep insight into individuals, said Kevin Bishop, vice president of IBM's ExperienceOne portfolio, in the report. "To do that, you need a lot of mathematical and statistical type of skills to manage all those types of information."
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