Here are six expectations millennials have regarding their healthcare, according to Joe Harpaz, president and COO of Boca Raton, Fla.-based software company Modernizing Medicine.
1. They take care into their own hands: Surveys have shown that many millennials prefer walk-in clinics to visiting a primary care provider, prioritizing efficiency over long-lasting physician relationships.
2. They do their research: Millennials regularly make medical decisions based on online advice and use online reviews to select healthcare providers.
3. They want up-front cost estimates: Not only do many millennials request cost estimates before a medical appointment, but they also often compare those estimates before choosing a provider.
4. They want apps — and lots of them: The vast majority of millennials would prefer to schedule appointments and receive follow-up information through a dedicated app, and many would also like to use an app for a telehealth visit rather than make an in-person appointment.
5. “Healthy” means more than “not sick”: In general, this generation thinks of health as comprising mental well-being and overall wellness in additional to physical health.
6. Shopping for health insurance: If given the option, millennials prefer to evaluate their health insurance options online, and they typically prioritize cost above all else — including brand loyalty — when choosing a plan.
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