Though Mr. Cook said the healthcare sector doesn’t always encourage new players to innovate, he thinks that by taking a more consumer-friendly approach, Apple will be better positioned to shake up the industry. The first step toward an Apple-centric healthcare innovation may be January’s rollout of the iPhone’s health records feature in its Health app. Patients at 12 hospitals piloting the program can now access their medical information on their smartphones.
However, Apple also has a business-to-business strategy, CNBC reports. It has long been supplying iPads and other devices to the medical community. And, in early 2017, Apple teamed up with Aetna to offer discounted Apple Watches to Aetna members.
Additionally, the company has been working with the FDA on its pre-certification program for digital health products. The program is an effort to streamline approvals for low-risk digital health technologies.
“The more and more time we spend on this, the more excited I am that Apple can make a significant contribution here,” Mr. Cook said, according to CNBC.
More articles on health IT:
Penn State launches big data project to drive population health, personalized medicine research
Researchers use predictive analytics, EHRs to forecast hypertension onset
Cincinnati Children’s Hospital Medical Center launches Maternal and Infant Data Hub
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
