10 statistics on nurses' use of social media

Most nurses use social media to follow healthcare issues and topics — just not at work, according to a new survey from Lippincott Solutions.

Just 20 percent of the 1,921 nurses surveyed said they regularly or frequently use social media to follow healthcare topics at work, compared with 41 percent who said they never do. Away from work, 41 percent of nurses regularly or frequently log on to social media sites to follow healthcare topics.

The most popular site among nurses for getting health information is YouTube, followed by Facebook, LinkedIn, Pinterest and Twitter. More than half of nurses said they at least occasionally use YouTube to follow health topics while not at work.

CNOs and nurse managers are more likely than staff nurses to use social media to follow healthcare topics at work (28 percent and 15 percent, respectively). The social media channel of choice among CNOs and nurse managers is LinkedIn.

However, CNOs or nurse managers are less likely to follow healthcare trends on social media away from work than staff nurses — 51 percent of staff nurses log on away from work, compared with 45 percent of CNOs or nurse managers.

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