Unfortunately, the negative impact of the free pay goes beyond over consumption.
Consider this scenario: I was recently in a small town visiting some family. I stayed at a small hotel that offered — you guessed it — an all-you-can-eat breakfast buffet. Typically, I have a bowl of cereal or toast and fruit. But that day, I had all of those, plus a muffin and a waffle, even though I only had a few bites of the latter. Not only did I hurt my waistline, but, Bush would argue, I also hurt the market for breakfast diners in the town. My not leaving the hotel essentially “reduced competition for new breakfast cafes,” as Bush explains it.
And that’s a problem because competition drives innovation and drives down prices — something healthcare desperately needs.
Putting more financial responsibility onto patients (i.e., making healthcare coverage was less comprehensive), Bush argues, would create a more competitive market for healthcare services and would drive the creation of higher-value services than available today.
Bush drew on an airline analogy in a recent interview with me about his new book:
“If everybody had the cost of expensive airlines tickets taken from their paycheck each month, they would never choose to fly on Southwest. There would be no Southwest, and we’d have no $100 ticket on airplanes today.”