Rhoda Weiss, PhD, is a national healthcare consultant, speaker, author, and educator who leads the Rhoda Weiss Consulting Group, advising organizations on strategy, business development, branding, marketing, communications and crisis management.
Over a decades-long career, Dr. Weiss has become one of the most recognized voices in healthcare strategy and marketing. She served as editor of Marketing Health Services magazine and has written widely, including the book “Managing Health Care Reform: Ideas for Leaders” and columns for leading industry publications. She has been a longtime instructor at UCLA Extension and has taught national healthcare marketing courses for the American Marketing Association.
Dr. Weiss holds a bachelor’s in journalism from Michigan State University, a master’s in psychology and a PhD in leadership and change from Antioch University. She was the founding national president of the American Hospital Association’s Society for Healthcare Strategy and Market Development and a past national chair and CEO of the Public Relations Society of America, earning lifetime achievement and individual excellence honors from both. A sought-after national keynote speaker and advisor to healthcare leaders, her work bridges strategy, communications and organizational leadership across the field.