Tuesday, September 15
Marketing Leadership Forum
Designed for CMOs, VPs, and senior marketing executives to have candid discussions, share proven playbooks, and forge meaningful connections with peers shaping the future of healthcare marketing.
Thank you to our Sponsor:
About the Forum
From Strategy to ROI, Marketing That Performs
The Marketing Leadership Forum brings together senior healthcare marketing and digital leaders to examine how leading organizations are driving growth, strengthening brand trust, and accelerating patient acquisition in an increasingly competitive landscape.
Sessions focus on practical strategies to align marketing with enterprise priorities, optimize digital access and consumer experience, and demonstrate measurable ROI. Attendees will gain peer benchmarks, real-world case studies, and actionable frameworks to elevate performance across channels, from digital front door to physician alignment and service line growth.
Forum Agenda
Tuesday, September 15, 2026
| Time | Track | Type | Session |
|---|---|---|---|
| 8:35 AM - 9:15 AM | Track 07 | Keynote Panel | 07. AI for Healthcare Marketing: Pitfalls and Best Practices |
| 9:25 AM - 10:05 AM | Track 07 | Panel | 07. Why and How Marketing Leaders are Taking on Patient Experience |
| 10:35 AM - 11:15 AM | Track 07 | Panel | 07. AI in Healthcare Marketing: Strategy, Ethics and Impact |
| 11:25 AM - 12:05 PM | Track 07 | Semi-Keynote Panel | 07. From Googling a Physician to Paying the Bill: How to Create a Seamless Digital Experience |
| 1:20 PM - 2:00 PM | Track 07 | Panel | 07. How Digital Health and Marketing Teams are Joining Forces for the Patient |
| 2:10 PM - 2:50 PM | Track 07 | Panel | 07. How Sports Partnerships Boost Digital Marketing at Health Systems |
| 3:15 PM - 3:55 PM | Track 07 | Panel | 07. Credibility over Clicks: How CMOs Are Winning Patients in the AI Search Era |
Time Zone:(UTC-05:00) Central Time (US & Canada)
Speakers
Adam Rice
Senior Vice President and Chief Marketing Officer, CommonSpirit Health
Alaina Muniz
Executive Director, Digital Experience, Boston Medical Center
Allyzon Zahorcak
Director, Performance Marketing, Emory Healthcare
Anthony Condia
Chief Marketing and Communications Officer, WVU Medicine
DeAnne Boegli
Communications and Marketing Manager, UnityPoint Health-Meriter
Diana Caragacianu
Medical Director, Breast Cancer Program, Northwell Imbert Cancer Institute; Chief, Breast Surgery, Northwell South Shore University Hospital
Dona Landers
Director, Digital Marketing, The Christ Hospital Health Network
Gerrit von Wenckstern
Marketing Director, The University of Texas Medical Branch
September 14–17, 2026 · Chicago
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